10 Tips for Creating Social Media Content that Converts

Over 3.8 billion people use social media worldwide, giving your business an opportunity to connect with your target audience on a global scale. However, with so much noise on the internet, it's easy for your content to get lost in the shuffle. To stand out and attract leads, you need to create magnetic social media content that your audience will find interesting.

Here are ten ideas for better content that converts:

Tip 1: Provide Value

Social media users are inundated with promotional content. Readers don't want to be sold and most don't care about your discount or new product. What they do care about are topics that are valuable to them and their needs. Share tips, insights, and industry news that will help your audience solve their problems or achieve their goals. 

Tip 2: Use Humor

Entertainment is a powerful tool on social media and humor is a great way to provide it. Making your followers laugh means your content is relatable and memorable. Just be cautious - you don't want to offend and alienate them.  

Tip 3: Engage with Your Audience

Social media is a two-way conversation. Engage with your audience by responding to comments, asking questions, and starting conversations. Use polls, quizzes, and surveys to encourage engagement and gather feedback.

Tip 4: Use Emotional Triggers

Use emotional triggers like fear, joy, anger, or surprise to elicit a response from your audience. For example, you can use a quote or statistic that shocks your audience or share a personal story that connects with their emotions.

Tip 5: Incorporate User-Generated Content

User-generated content (UGC) is content created by your customers or followers. Testimonials, reviews, or sharing customer photos all provide social proof of the quality of your services or products. 

Tip 6: Collaborate with Other Brands

Collaborating with other brands or influencers in your industry is a great way to reach a broader audience and gain new followers. You can create co-branded content or invite influencers to guest post on your social media channels. Make sure the collaboration aligns with your brand values and goals.

Tip 7: Use FOMO (Fear of Missing Out)

FOMO is a psychological phenomenon that describes the fear of missing out on an opportunity or experience. You can use FOMO to create a sense of urgency and drive engagement. Use limited-time offers, flash sales, or exclusive content to create a sense of urgency and encourage your audience to take action.

Tip 8: Create Infographics

Infographics are an effective way to present complex information in a visually appealing way. Adding interactive elements to your infographics, such as clickable buttons or hover-over animations, can make them even more engaging. Canva or Piktochart are great tools to accomplish this.  

Tip 9: Use Empathy

Empathy is the ability to understand and share the feelings of others. Connect with your audience on a deeper level by sharing content that resonates with their needs and desires. Share stories or case studies that showcase how your products or services have solved real problems.

Tip 10: Tell a Story

Humans are wired to connect with stories. Use storytelling to create emotional connections with your audience. Share stories about your brand, your team, and your customers. Use visuals and multimedia to bring your stories to life.

Creating amazing content is just one piece of the puzzle - you also need to make sure it's actually converting into leads. Include a call to action (CTA) that drives your audience member to the next logical step in your buyers journey.  Perhaps the next steps is to read another useful article on your blog, or to review a related service you offer so your CTA includes a link to that landing page.  Test and analyze your results to see if it is converting as you expect.  Experiment with different types of content, formats, and posting times to see what resonates with your audience and the leads will follow.  By continually refining your strategy, you'll be able to attract more leads and grow your business.

Frequently Asked Questions:

Q1: What is the benefit of using social media for a business?

A1: Social media provides an opportunity for businesses to connect with their target audience on a global scale. With 3.8 billion people using social media worldwide, it allows businesses to reach a larger audience, increase brand awareness, and attract leads.

Q2: How can a business create magnetic social media content?

A2: To create magnetic social media content, businesses can use the following tips: provide value to the audience, use humor, engage with the audience, use emotional triggers, incorporate user-generated content, collaborate with other brands or influencers, use FOMO, create infographics, use empathy, and tell a story.

Q3: What is the importance of a call to action (CTA) in social media content?

A3: A call to action (CTA) is essential in social media content because it drives the audience member to the next logical step in the buyer's journey. It encourages the audience to take action and move towards becoming a lead or customer.

Q4: How can a business analyze the results of their social media strategy?

A4: A business can analyze the results of their social media strategy by testing and experimenting with different types of content, formats, and posting times to see what resonates with their audience. They can also use social media analytics tools to track engagement, reach, and conversion rates.

Q5: What should a business do if their social media content is not converting into leads?

A5: If a business's social media content is not converting into leads, they should reevaluate their strategy and make adjustments. They can experiment with different types of content, formats, and posting times, as well as analyze their results using social media analytics tools. They should also ensure that their call to action (CTA) is clear and visible, and that their content is providing value to their audience.