Do you own a local business and struggle to attract customers through online search? Don't we all! With the ever-changing algorithms of search engines, it can be challenging to get your business to the top of local search results. However, there are some tried-and-true google-approved strategies that can help you improve your visibility and attract more customers.
One of the most important things to do is to optimize your Google My Business profile. This means filling out all the necessary information such as your business name, address, phone number, and website. You should also include photos and videos that showcase your business. Additionally, you can encourage your happiest customers to leave reviews, which improves your credibility.
Ensure your website is optimized for local search. This means including your city and state in your website content, meta descriptions, and title tags. Bonus if you can use your business name and/or URL to your advantage like one of my clients did. You should also create location-specific pages and include local keywords in your content. Additionally, make sure your website is mobile-friendly, as many people use their mobile devices to search for local businesses.
Build local back links to your webiste by getting your business listed on local directories and review sites. This can help search engines understand that your business is local and relevant to the area. Make sure your business name, address, and phone number are consistent across all listings.
Local SEO strategies can make a big difference in your online visibility but it's important to remember that it is not a one-time task. As algorithms and trends change, your site needs to continually adapt. With dedication and hard work, you can achieve long-term success and take your business to new heights.