---
title: Giving GOM Google Analytics Access
description: Google Analytics is a powerful webtool that tracks how visitors interact with your site.  Learn how to give GOM Access to your Analytics.
---

[The Dirt on Marketing Blog](https://goorganicmarketing.com/en/the-dirt-on-marketing)

# [Giving GOM Google Analytics Access](https://goorganicmarketing.com/en/the-dirt-on-marketing/giving-gom-google-analytics-access)

 Written by [Go Organic Marketing Staff](https://goorganicmarketing.com/en/the-dirt-on-marketing/author/go-organic-marketing-staff) | Feb 2, 2025 11:12:53 PM

One of the first steps in getting started with Go Organic Marketing is giving us access to  your existing systems so we can peek in and see how things are going.  Google Analytics is one of our first stops!

### What does Google Analytics Do?

Google Analytics is a web tool that is installed in the cod of your webite to measure performance and visitor behavior.  Through reports and tracking, it helps businesses and website owners optimize their online presence and marketing strategies.

### How to give GOM Access to Your Google Analytics:

1. Go to \[analytics.google.com\]([https://analytics.google.com](https://analytics.google.com/)) and sign in.

2. Click the Admin gear icon ⚙️.

3. Select the right Account and Property.

4. Click Account Access Management or Property Access Management.

5. Click the **+** button and choose Add Users.

6. Type in the email, choose a role, and click Add.

7.  Select "Notify User" to ensure GOM is emailed that access has been granted.

### Which Permission Level Do I Grant?

You’ll see a list of roles or permissions you can grant access (Viewer, Editor, Analyst, or Admin).   
At minimum, GOM will need "Viewer" access.  If you If you want them to be able to make changes, choose Editor. If you only want them to see the data, pick Viewer.

If you have questions, simply let us know!   
[Contact GOM](mailto:sharon@goorganicmarketing.com)

[View full post](https://goorganicmarketing.com/en/the-dirt-on-marketing/giving-gom-google-analytics-access)

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