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Experienced marketing support

Fractional Marketing Director

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Fulfill your talent gap with

The experience you need

As a business owner, you know the importance of marketing to the success and growth of your company. But hiring a full-time marketing director is likely out of your budget. This leaves you short-handed when it comes to critical marketing activities like strategic planning, branding, campaign development, content creation, and more.

My fractional marketing director services provide an affordable solution to fill your company's marketing talent gap. With fractional marketing, you gain access to the skills of an experienced marketing leader on a part-time, contracted basis.

Not sure if a Fractional Marketing Director is right for you?  Take this 5-question survey to find out.

Gain marketing leadership expertise

Why Choose a Fractional Marketing Director?

A fractional marketing director offers enterprise-level marketing expertise and leadership at a fraction of the cost of a full-time hire, yet lend their expertise the same way an in-house hire would.

Benefits include:

  • Cost savings - Pay only for the hour block  you need each month, with no overhead for benefits, office space, etc.
  • Flexibility - After the initial engagement period, you can scale up or down as your marketing needs change.
  • Proven experience - I have over 15+ years of experience leading marketing for small and mid-sized companies.
  • Objective perspective - As an outsider, I bring a fresh perspective to evaluate your marketing efforts.
  • Quick startup - Get expert-level marketing leadership running fast without the ramp-up time of training a new hire.

After an initial consultation to understand your business's unique needs, we'll create a custom fractional marketing package that fits your budget with accompanying deliverables:

  • Developing an integrated marketing strategy and plan
  • Managing your marketing projects and campaigns
  • Creating compelling content for your website, emails, social media
  • Tracking and reporting on marketing performance
  • Optimizing your marketing operations and tools
  • Coaching your team on effective marketing execution

I function as a seamless extension of your team. You get the benefits of a highly-qualified marketing director for a fraction of the typical salary cost.
My services are customized to meet your company's specific needs. Core responsibilities typically include strategizing, planning, content creation, campaign management, performance analysis, and team development. I can flex to provide any combination of high-level marketing services on an agreed upon delivery schedule.

My Fractional Marketing Director services provide strategic marketing leadership on a part-time basis. Here's how it works:

  1. Dedicated Time Blocks: You can choose between 1 to 10 VIP days per month. Each VIP day consists of a 6-hour block of dedicated time allocated to your marketing efforts.
  2. Initial Engagement: We'll start with an initial engagement period of 3, 6, or 9 months, during which we'll agree upon specific marketing deliverables tailored to your goals.
  3. Flexible Scaling: After the initial engagement period, you can continue on a month-to-month basis. If your needs change, you can easily scale up or down by increasing or decreasing the number of VIP days per month with a 30-day notice.
  4. Predictable Costs: You'll have a fixed monthly investment based on the number of VIP days you choose, providing a predictable cost structure for your marketing efforts.
  5. Seamless Collaboration: Through regular check-ins and shared tools, I'll function as an extension of your team, providing ongoing strategic guidance and ensuring your marketing stays on track.

This flexible, part-time model gives you access to strategic marketing leadership without the overhead of a full-time resource, allowing you to adapt your marketing strategy efficiently as your business evolves.

Today's remote work technologies make it easy to collaborate effectively, even from a distance. With video calls, shared documents/spreadsheets, project management software, email/IM, and more, I'll provide full marketing leadership and synergy despite being offsite.

A major benefit of fractional marketing is flexibility. After the initial contract period  with a Fractional Marketing Director plan (a three, six, or nine months engagement), you can easily scale up or down to match your changing business needs. We simply request a 30-day advance notice.

This notice period allows us to properly align our resources, ensure availability, and transition any ongoing projects seamlessly. Additionally, if you eventually require a full-time marketing resource, I can help vet and onboard that person for long-term continuity.

Let's discover

Is Fractional Marketing a Fit?

A brief discovery call will help us get to know each other, help us to understand your needs, and recommend ideas for how we can best help you.

Book a Meeting

Reach out today to get started!